Vote for the snow with your mula, support those companies who are making an effort to address environmental concerns through their product. Know a brand or product that is eco-conscious? post it!
Miss Boarder Boutique in Truckee was the first ever ALL chic snowboard shop and it's sick! But not only because it's for the ladies
but their sporting the "green" products, recycled materials, and even the store is pushed to be more efficient. Check it out http://www.missboarder.com/mb4me.php (I secretly am waiting for the recycled green bra & panties to come out :)